Chamber seeks support for I.C. area’s Blue Zones effort

The Iowa City Area Chamber of Commerce is leading the push for the Iowa City area to become one of 10 designated Blue Zones Communities.

This community-based approach, part of the Blue Zones Project, will transform the environments in which Iowans live, work, and play to improve their emotional, physical, and social health.

The chamber encourages UI faculty, staff, and students to take part in a Blue Zones sign-up day on Wednesday, Feb. 1—support can be registered at www.bluezonesproject.com.

If selected as a Blue Zones community, the Iowa City area would receive direct assistance from national experts to become a healthier and happier community.

Albert Lea, Minn., experienced significant results as a Blue Zones prototype. More than 25 percent of its population participated in the program, adopting healthy habits. In Albert Lea, participants lost weight, health care costs dropped among city employees, and absenteeism rates improved.

When registering support at www.bluezonesproject.com, click on the green button “I’m a Citizen. Support Your Community.” Under the “City” field, enter Iowa City area and use your home zip code. You may also pledge by texting “BZP” to 772937.

Those who are interested in participating in the initiative should contact the chamber at 319-337-9637 or info@iowacityarea.com.